Digital Marketing Manager

Daejeon, ROK  Marketing  Part-time

Who We Are

MIMICUS provides the world’s first and only research & design Data Cloud, with a mission to transform product design R&D, accelerate discovery, and deliver product design evolution. Scientists at global manufacturer and design organizations rely on our innovative MIMICUS Data and R&D Platform for easy access to centralized, harmonized, and actionable scientific data to accelerate their research & design process. With best-in-class SaaS performance, a team of industry innovators, and excellent product/market fit, MIMICUS is positioned to become an iconic research & design software company.

What You Will Do

  • Manage the strategy, setup, and optimization of all paid digital campaigns using ad platform-specific dashboards, Google Analytics, and marketing analytics reports.

  • Optimize 'beyond the ad click’, following the potential buyer to the site and working them through the conversion funnel by collecting lead information, routing them to the next step, testing incentives, personalizing experiences and more to increase overall conversion rate.

  • Build landing pages and lead generation forms for our content to distribute through a variety of paid programs.

  • Manage both on-page SEO and off-page SEO for the corporate website while improving and optimizing clickthrough rates, traffic, and conversions.

  • Institute a rigorous test and learn methodology for messaging, triggers, workflows, routing and more.

  • Monitor, report and understand daily/weekly/monthly metrics to partners

  • Research and test partnerships with new vendors to expand our reach and/or lower our acquisition costs (while maintaining or improving quality).

  • Maintain the relationship with our chat platform and ad re/targeting platform vendors and be the central point of contact for all requests.

  • Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.

  • Act as our internal agency in collaboration with our content creators to create high-quality, SEO-friendly content aligned to our keyword space.

Requirements

  • 3-5 years experience in digital B2B growth marketing with technology, SaaS, and/or software companies.

  • A minimum of 2 years of experience with paid marketing platforms, including paid search (Google Ads), retargeting, social network advertising (LinkedIn, Facebook, Twitter), and content distribution and placement networks.

  • Experience with writing and editing, including knowledge of SEO best practices

  • Expertise with data-driven analysis and optimization.

  • Experience working with Sales and Sales Enablement

  • Experience communicating with Sales and Marketing Leadership

  • Experience handling digital marketing budgets and forecasting/reporting results.

  • Thorough knowledge of SEO factors and key algorithm updates.

  • Experience in the following:

  • LinkedIn Campaign Manager, Google Ads and Content Syndication

  • Google Analytics

  • UTM use and creation

  • Sales Automation (i.e. Salesforce) and Marketing Automation (i.e. Hubspot, Marketo)

  • Google Ads Certification and/or Google Analytics Certification a plus

  • Hubspot Certifications such as Digital Marketing Certification, Digital Advertising Certification, Social Media Marketing Certification, SEO Certification, Inbound Marketing Certification a plus

  • Experience in any of the following also a plus: Google Workspace apps, Live Chat/Conversational Marketing, Asana, SEMrush, Atlassian